BROOKS ENGLAND - Smethwick, West Midlands

The Heritage: Founded by John Boultbee Brooks in 1866, the company began making leather bicycle saddles after the founder’s horse died and he found the wooden bicycle seats agonising. Their leather saddles are still stamped and shaped by hand in Birmingham.

The Verdict: The ultimate cycling heirloom. A Brooks leather saddle starts stiff but eventually moulds to your exact anatomy, offering a lifetime of bespoke comfort for the touring cyclist.

Core Products: Leather bicycle saddles, grips and touring bags.

 

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BREMONT - Henley-on-Thames, England

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BOWHILL & ELLIOTT - Norwich, England