MORGAN MOTOR COMPANY - Malvern, England
The Heritage: Founded in 1910, Morgan is famous for its "wood, aluminium, and leather" construction, with cars still hand-assembled around ash wood frames at their Pickersleigh Road works.
The Verdict: A defiant anomaly. Morgan proves that traditional craftsmanship - like hand-beating aluminium body panels - can still thrive in a world of robotic production lines.
Core Products: Hand-built sports cars, including the Plus Four, Plus Six and the unique Super 3 three-wheeler.
