TOASTED CRUMPET – Leatherhead, Surrey
The Heritage: Founded by Jo Clarke, a former Chartered Accountant turned artist, Toasted Crumpet was established to translate the aesthetics of the British countryside into premium giftware. Clarke’s hand-painted watercolours serve as the creative foundation for every product, with the brand maintaining a strict commitment to exclusively UK production. While the design studio is based in Surrey, the company uses a network of specialist UK manufacturers, most notably in the heart of the Potteries.
The Verdict: Toasted Crumpet is an exemplary maker-manager brand that leverages regional UK industrial expertise to maintain high quality across diverse product categories. Their fine bone china is hand-finished in the historic home of the UK pottery and porcelain industry, Stoke-on-Trent, ensuring that their ceramics carry the region’s official provenance. From a sustainability perspective, the brand has moved aggressively toward a "Cello-Free" model for its stationery; their greeting cards are printed on luxury FSC-accredited card stock and are 100% recyclable, utilising eco-clasp stickers instead of plastic film. Their luxury soaps and hand creams are also UK manufactured, using high-grade ingredients and packaged in card stock sourced from sustainably managed forests. Their oven-gloves are peerless.
Core Products: Oven-gloves, tea-towels, washbags, make up bags, fine bone china mugs and jugs (hand-finished in Stoke-on-Trent), luxury soaps and hand creams, stationary an dFSC-certified greetings cards and fine art prints.
